Dreamforce 2014: PageMutant’s Notes on Seven Sessions

Dreamforce continues to be a powerhouse conference. With 135,000 attendees and 1,200+ sessions across every function there is an abundance of opportunity to learn. We did our best racing between buildings to catch sessions on startups…


Anatomy of a Confirmation Page

The landing page may be the heart of a conversion flow but the confirmation page guides the visitor through the next experience. For a B2B marketer it is a common use case to feature a content asset on the landing page. While a conversion could lead to the specific asset or…

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