Anatomy of a Confirmation Page

The landing page may be the heart of a conversion flow but the confirmation page guides the visitor through the next experience. For a B2B marketer it is a common use case to feature a content asset on the landing page. While a conversion could lead to the specific asset or your home page, it is a better experience for the marketer and visitor to use a confirmation page.

Deliver on the promise or offer in the landing page and then provide additional opportunities for engagement including newsletter registration, additional content, secondary offers, and social media participation.

Display this graphic on your site

<a href=”https://blog.pagemutant.com/anatomy-confirmation-page"><img src=”http://res.cloudinary.com/pagemutant/image/upload/v1406823579/PageMutant_-_Anatomy_of_Confirmation_Page.jpg" alt=”Anatomy of a Confirmation Page”></a><br />Source: <a href=”https://blog.pagemutant.com/anatomy-confirmation-page">Anatomy of a Confirmation Page Infographic</a>

Download a larger version of the infographic
Download a PDF version of the infographic

The Core Elements of a Confirmation Page:

We’ll cover these elements in more details in a future post.

1. Headline — Say Thank You
2. Asset Link
3. Featured Content
4. Body Copy
5. Opt-in Opportunity
6. Another Offer
7. Embed Content
8. Conversion Tracking
9. Social Media Follow Icons

Build a Landing Page in 2 seconds