Anatomy of a B2B Landing Page
For a B2B marketer, landing pages are critical for getting a conversion. A landing page was the clear candidate for the first infographic in our anatomy series.
We wanted to highlight how a B2B marketer might use a landing page, and as a result the focus for the form is on lead generation. Many of the principles would still apply even if the form was modified to a single field form for newsletter or pre-launch registrations or just a button for a download page.
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<a href=”http://blog.pagemutant.com/anatomy-b2b-landing-page"><img src=”http://res.cloudinary.com/pagemutant/image/upload/v1406823579/PageMutant_-_Anatomy_of_B2B_Landing_Page.jpg" alt=”Anatomy of a B2B Landing Page”></a><br />Source: <a href=”http://blog.pagemutant.com/anatomy-b2b-landing-page">Anatomy of a B2B Landing Page Infographic</a>The Core Elements of a B2B Landing Page:
We’ll cover these in more detail in future posts.
- Headline
- Main Image
- Call to Action
- Small Image
- Body Copy
- Form
- Testimonial
- Embed Content
- Button
Build a Landing Page in 2 seconds
A Few Sources of Inspiration:
Dreamforce — Marketing Sessions from various years
KissMetrics — Blueprint for a Perfectly Testable Landing Page
Unbounce — The Anatomy of a Landing Page
Hubspot — Ultimate Cheat Sheet for Creating Awesome Landing Pages
Marketo — Landing Page Optimization Cheat Sheet
QuickSprout — Definitive Guide to Landing Page Optimization
The Grok — Anatomy of Landing Page Design Elements
Several of the links above reference alternative anatomy infographics that you may want to check out including FormStack’s version. Here’s the oldest one we could find from Salesforce’s Dreamforce presentation Secrets of Search Marketing Success circa 2007.
Look for the next part of the series: Anatomy of a Confirmation Page.
